Xtravision To Reopen For National Heritage Week

The iconic image of Tony Soprano at the old Xtravision shop - one of the modern wonders of the Drawda.

The former fideo and DVD rental store Xtravision is to reopen for National Heritage Week (August 20 – 27), the local Heritage Council has confirmed. 

The iconic store closed its doors last year after it emerged that there had been only a handful of rentals since 2009 – a binge rental of Rockys I–IV in November 2012. Alongside the property bubble, DVD rental sector was the beating heart of the Celtic Tiger.

At its peak, Xtravision employed up to 60% of local slackers who couldn’t secure unskilled work in the towns supermarkets and petrol stations but were good at watching films, or ‘movies’ as they came to be known after 1997.

Ex-Xtravision workers spent years learning how to judge people by the movies they rented, a highly transferable and sought after skill in today’s jobs market.

Ahead of the opening, organisers are looking for anyone who still owns DVDs to get in contact.

“We’re calling for people who still own DVDs to come down and help us kit out the store and make it a more authentic experience,” said heritage officer Paschal Costello. “Of course if you have any fideos (VHS tapes) bring them too. It doesn’t matter if they were taped off the telly, once what’s on it is clearly labelled.”

The store will be open from Saturday 20th to Sunday 28th August. DVD rentals and DVD players are available for as little as €5 per night. Patrons looking for the full heritage experience can receive a judgmental smirk when they ask for a movie for an extra €2.

The Heritage Council hope to keep the store open and preserve it as a tourist attraction.


Tony Soprano 2
The iconic image of Tony Soprano at the old Xtravision shop – one of the modern wonders of the Drawda.